How to Craft a Unique Selling Proposition That Sticks
Running a business means making decisions, a lot of them. Some are easy, some are instinctive, and some feel like wild guesses. But when it comes to brand development, e-commerce strategy, and business growth, guesswork isn’t a strategy.
That’s where this 75-Point Brand Audit Report comes in.
This isn’t about nitpicking logos or obsessing over shades of blue—it’s a straight-up digital brand audit for your business. Whether you’re running a Shopify store, refining your brand identity, or trying to improve your website performance, this audit will pinpoint the gaps and highlight the strengths so you can move forward with confidence.
Why Bother with a Brand Audit?
Your brand is more than a logo, tagline, or website. It’s how people find you, remember you, and trust you. But over time, brands evolve—sometimes intentionally, sometimes by accident. A brand audit report helps you step back and assess:
- Is my brand consistent across all channels?
- Does my messaging actually connect with my customers?
- Am I standing out—or blending in with competitors?
- Are my customers engaging, or is my website driving them away?
- Is my Shopify store optimised for conversions and growth?
If you don’t have clear answers to these questions, this free business tool will help.
What’s Inside the 75-Point Brand Audit?
We’ve broken it down into the key areas that shape your brand strategy and e-commerce success:
- Brand Identity & Positioning – Is your brand recognisable, memorable, and distinct?
- Messaging & Voice – Are you saying the right things in a way that resonates?
- Digital Website Audit – Is your website performing or slowing your growth?
- Marketing & Customer Experience – Are you keeping customers engaged and coming back?
It’s not about fixing everything at once—it’s about getting clarity on where to focus next.
How to Use the Audit
- Run through the brand audit checklist (or better yet, do it with your team)
- Be brutally honest—this is for you, not a pitch deck
- Spot the gaps and make a plan—you don’t have to solve everything today, but now you know where to start
Try the Free 75-Point Brand Audit 👀
No sign-ups. No gimmicks. Just a practical brand audit report to help you move forward with confidence.
