What it is:
Brand-aligned copy for your store, including product descriptions, headers, and key messaging, crafted to engage and inform customers.
Why it matters:
Effective copywriting speaks to your audience, communicates your brand’s value, and can boost conversions by making information clear and persuasive.
Glossary:
Tone of Voice: The personality your brand conveys through written words.
Call to Action (CTA): Language that encourages users to take a specific action, like “Buy Now.”