What it is.
Creation of essential brand assets, including baseline social media templates and key print collateral like business cards or product flyers. These materials ensure consistency across physical and digital interactions, giving your brand a cohesive, polished feel.
Why it matters.
Print collateral are often the first touch points with your audience. By aligning these assets with your brand’s look and tone, you create a professional and memorable experience that resonates.
For Example.
Baseline Social Assets: Customisable templates for social media posts, stories, and profile headers that align with your brand’s visual identity.
Print Collateral: Business cards, product information sheets, postcards, or promotional flyers.
Glossary:
Collateral: Physical or digital marketing materials, such as brochures or flyers, that support your brand.Touchpoint: Any place where your audience interacts with your brand.